Wille Faler’s Buzzword Bingo

Fast Company is one of the magazines I’ve enjoyed reading for over 8 years – It was originally a magazine for entrepreneurs and business people who were passionate about what they did, and wanted to keep a finger on the pulse of what other similar people were doing, and what worked.

Not so anymore, Fast Company seems to have become a source of politically correct drivel, simply parroting whatever fad or hysteria is going on at the moment. Not an issue seems to go by without the magazine having a feature on “environmentally friendly companies” or “social entrepreneurship”. There is nothing wrong in either of those concepts, but when it is veiled in a slight sense of shame over the fact that Fast Company actually covers a phenomena that is capitalist at it’s core, and has profit as a goal, it gets a little too much: they simply seem to be ashamed over having to cover capitalist pigs who make a profit from creating new products, services and jobs that improve peoples lives and create prosperity.

If Fast Company is ashamed of covering those who create prosperity and need to shroud their coverage in various politically correct veils, maybe they should either change their name and profile entirely, or cease existing?
Political correctness, fad following and shaming of economic creation is tiresome wherever it rears its ugly face, it is doubly so when it comes from a supposed business magazine.